Image Management for Senior Professionals – Building an Impactful Personal Brand
Contemporary business is all about “Branding”, “Packaging” & “Marketing” the products and services in a refined and eye-catching manner. How an organisation presents it products and services becomes the key to customer delight and satisfaction.
Organisations spend millions in their Marketing budget to present their offerings in a visually appealing manner. You could be the market leader in your product or service, but to attain this leadership position, the Chief Protagonist is the employee who sometimes gets relegated to the background. Ultimately what differentiates a successful organisation is its PEOPLE. They are the driving force behind the growth and success of the organisation.
Hence it becomes the prime responsibility of the organisation to nurture its employees, motivate them and equip them with the necessary skills and ability to propel the organisation to greater heights.
Investing in building the Image of your High Potential /Senior employees particularly those in Leadership Roles or aspiring for Leadership roles is as important as your Marketing Strategies.
Organisations need to help employees present a professional image and put their best foot forward. This not only helps them grow professionally but also brings credibility to the role and position they hold.
After all, they are heading functions/projects/teams/initiatives and inevitably are the “face” of the organization. Heads of various functions/departments like Finance, IT, HR, Marketing, Sales, Operations and Administration or any other support function/role, who are integral to the growth of the organization also need to present the right image
“Their image becomes synonymous with that of the organization. Are you confident that your employees are putting their Best Image forward?”
Is the visual presentation of your employees’ in-sync with your company’s brand positioning and quality of your offerings? Do your employees in critical positions LOOK THE ROLE? Do they present that PERSONA when they enter the room/meeting?
Image Gurukul has had the privilege of working with Senior Professionals in the IT/Finance/Banking /Financial services and assist them in developing a “Personal Presence” or “Power Persona” aligned to their roles/positions.
Here are some of the ways we can work with your company, organization or team to help employees develop these skills:
1. Sharing the “4 A Model”
2. Addressing the Trifecta of Personnel Presence
3. Look Professionally Correct
4. Communicate with Confidence (Verbal& Non-verbal)
5. Appearance Management
6. Create a Personal Impact
7. Image Packaging for Aspiring Leaders
8. Interpretation of the Dress code: Business formals/ Business casual
9. Professional decorum for organization delight.
10. Understanding and Implementing POWER DRESSING
We can assist you in Enhancing the image of your employees so that the impression they create is not only impactful but also influencing.
Get in touch with us for more details or our customised programs to suit your organisational requirement:
“MANAGE YOUR IMAGE, GET NOTICED & CREATE AN IMPACT“