Category Archives: Image Mantra

  • -

  • -
linen yarn, linen fabric, linen for indian summer, linen for men, linen for tropical climates, how to wear linen, how can men wear bright coloured linen, tips to stay cool in summer, summer style for men, linen style for men

Summer cooler for men!

Summer is here and so are our trustworthy cottons. Why cotton? Because it’s cool, light, airy etc…and comes in an array of colors too.

But one fabric that has been making its mark in the summer clothing department of late is LINEN. It has become a very popular fabric in contemporary summer dressing.

This lightweight material is perfect for summer wear, as it helps regulate body temperature because of its breathable quality. Linen is highly absorbent and a good conductor of heat. In other words – linen clothes will absorb a lot of perspiration without making one feel muggy. The fabric aides airflow and it’s appearance is crisp and fresh. A linen outfit is an excellent cooling system.

linen yarn, linen fabric, linen for indian summer, linen for men, linen for tropical climates, how to wear linen, how can men wear bright coloured linen

Linen off-late has been dominating men’s summer fashion choices. With an array of colours, cuts and styles available in stores, summer wear for men is no longer dreary or uninteresting.

With most big brands like Indian Terrain, Marks & Spencer’s, Linen Club – Aditya Birla Group and Raymond’s offering linen for corporate and casual wear, it’s time to get your wardrobe updated with this latest summer cooler for a comfortable yet stylish summer.

Though linen creases easily, knowing some basic tips on how to wear linen will help you appreciate the creases.

linen yarn, linen fabric, linen for indian summer, linen for men, linen for tropical climates, how to wear linen, how can men wear bright coloured linen

Picture credit:

Here are our tips for wearing linen.

  • Always iron and wear. However ignore the wrinkles and creases since they are complimentary to linen.
  • Invest in good quality linen
  • For starters, begin with shades of blue/ white/ beige
  • Play with layering, a lightweight jacket with a shirt.
  • For a casual look, never tuck in a shirt if you are wearing it with jeans.
  • When wearing linen trousers, pair them with loafers or moccasins. Never with formal leather shoes.
  • For corporate wear, opt for darker colored linen jackets and trousers.
  • Go bold with pastel hued shirts and jackets for casual outings or business lunch/dinner.
  • Standard linen outfits to have in your wardrobe: a crisp white shirt, beige/navy trousers and a pastel hued jacket or a waistcoat.

Suunil Kini MD- Image Gurukul is an ardent fan of linen. He believes linen is perfect for the humid summer in tropical countries such as India. It lends an effortlessly stylish look while keeping you comfortable and fresh. Check out some of his summer looks in linen.

Right Cluster and Layering-Do not shy away 

Linen waistcoat, colours for men, linen for men, summer style, how to use colour in your daily style

A beige linen zipped jacket with a cotton sleeveless undershirt paired with white linen trousers & orange/rust loafers gives a “COOL LOOK”.  The undershirt matches the orange/rust loafers and the wrist watch strap.

The trousers and zip jacket both in light colors but with different hues break the monotony. Adding trendy shades gives your eyes a spa. 

Linen shacket, colours for men, linen for men, summer style, how to use colour in your daily style

Blue Linen trousers matched with a linen shacket with a cotton undershirt is an ideal cluster for the warm summer. The linen being porous acts as a ventilator and allows the air in. The thin cotton undershirt is a good sweat absorbent fabric coupled with sunglasses.
IMG_4857_Fotor 1Suunil 2









If jackets are too much for you, try layering with linen waistcoats. You get them in a variety of colours and depending on the intensity of the colour, it can be worn at work or even a casual evening out.

For a Business casual look; team up a crisp white linen shirt with beige trousers and a sherbet hued linen jacket. Accessorize with tan belt and oxford shoes.

Linen Jacket, linen for business casual, corporate wear in linen, colours for men, linen for men, summer style, how to use colour in your daily style

A pastel or neutral-tone linen-blend blazer is one of the most effortlessly refined summer pieces available to men and lends itself well to any occasion.

Whatever the occasion, linen when styled well, gives a smart look while keeping you ventilated. Always look for good quality linen outfits and you will own an enviable wardrobe. Aim to select outfits that can be layered and worn on repeat in different combinations.

So will you be considering some key linen pieces in your wardrobe this summer?

Looking for a Style Consultation on how to Dress to Impress in linen, contact us on 9820087225 or write to us at

  • -
Experiential etiquette, Suunil Kini, Professional Etiquette, Food for thought, Good manners, Image Gurukul, Brand you, Workplace etiquette, meeting decorum, meeting etiquette, following appointments

Professional Etiquette through Experience

There has been an explosion of information about etiquette across the globe. Be it Books, videos, magazines and of course the big brother of all GOOGLE.

Albeit I have taken the liberty of meandering into the etiquette terrain by drawing from my personal experience and thus calling it “EXPERIENTIAL ETIQUETTE”. Though this may strictly not fall in the definition of EXPERENTIAL as commonly quoted and understood in the training and L & OD fraternity

L & D Heads and  Soft skills & Personality Development trainers  have been  often  sharing etiquette tips  in training or individual consulting, however when real life experiences are cited, understanding the  importance of etiquette becomes easier and learning is immediate

Here are a few of my personal experiences in professional interactions.

Appointment header

“A meeting was scheduled with a Senior Finance Head of an organization and the secretary had  reconfirmed the meeting. On reaching at the appointed time, we were informed that the concerned person had stepped out for another meeting and  would not be available for 2 hours.”

The message was “Can they can wait for 2 hours or please call for re-schedulement .” Other professional courtesies were absolutely missing

Several things have gone awry here:

  • The concerned person should have checked his/her dairy to recap the day’s appointment
  • Self or through the secretary should have communicated in advance so that the visit could be avoided
  • Basic courtesies like offering a seat or asking for refreshments would have helped

“Notwithstanding the huge business potential we did not re-visit the client.” 


1. Whenever a meeting needs rescheduling, prior information should be given to the other party so that they do not waste their time reaching the venue.

2. This can be done either through the secretary or by a sms / what’s app to ensure professional decorum.

3. While seeking and scheduling a meeting, always give a time range say 2.30 pm to 3 pm unless the client or business associate prefers a fixed time.  Consider the location, traffic situation and other exigencies before confirming a time.

4. In case you are running late for the meeting (which as a rule should be avoided) please call the concerned person or send a message through your mobile phone. Give accurate information.  Do not state that you will reach in 10 minutes and land up after 45 minutes.



Hospitality Header

“At a meeting with a Senior Manager of a Law Firm, water was offered only when asked for in paper cups. Without asking our preference the client ordered tea.

The tea arrived in paper cups with oodles of milk and a tea bag without a stirrer and no plate to deposit the used tea bag. The predicament was where to place the stirrer / tea bag after using it.”


1. Always ask the client his/her preference in terms of what type of beverage would be preferred.

2. Instruct the pantry/housekeeping/office personnel to serve the beverages along with water.

3. Ensure clean and functional cutlery (need not be very fancy) and side plates when serving tea or coffee.

4. Accompany it with a suitable snack like biscuits, ensure adequate hand tissues.


Meeting visitors

“It has always been a joy and a delight to meet the CEO of this large conglomerate. One of our most long-term clients. Whenever a meeting is scheduled with him the pleasant interactions begin right at the outset:

He is there to receive you either outside his cabin or in the conference room (more often)

He ensures that we are comfortably seated before he sits. He orders for refreshments seeking our  preference. Needless to add that the refreshments (tea, coffee etc.) arrive well laid out in a tray with cookies!

The meeting concludes with a warm handshake and the CEO always walks our way out right up to the elevator.”

Decorum and Grace oozing out of every pore of his being. The same trait also exists in the majority of the employees with whom I have interacted during my training sessions in this organisation.

The question that haunts me is, “Why cannot all professionals conduct themselves in a similar manner?” We are just one of the associates that the client deals with; not really his VIP customers! Yet there is no distinction.

The client is a technocrat heading a PSU and is contrary to the Image the general diaspora has about PSU heads. I may say he is an exception. Why can the exception not become a rule?


Professional decorum is a crucial element in building BRAND YOU-aka-YOUR IMAGE.

Culture in any organisation begins at the Top.  The person at the helm of affairs, be it in the corporate world or in personal sphere percolates the culture downwards. It is always a pleasure to meet a person who displays élan and impeccable manners.

Etiquette is all about ensuring niceties;

– With people who matter

– With people who do not matter and are not consequential to your Professional or Personal prospects

Etiquette is ensuring that the interaction is a pleasurable one and making the other person feel special. 

Brand you

We are all aware of these Etiquette. But how many of us do really remember it and strive towards practicing it in our Professional lives.

  • -

  • -
7 Vashi.4

7 Myths about Image Consulting

Image Consulting is often confused with Personality Development….while Personality Development is a part of the process it does not account for every aspect covered under Image Consulting. Sharing a wonderful article written by Ms.Suman Agarwal, Director-ICBI, Master Image Consultant, President-IMPA, Author-First Impressions Lasting Impressions to de-mystify “Image Consulting”.


  • -
Successful Image Consultants - ICBI live, Image consulting in India, top image consultants in India, Suunil Kini-Image consultant with a wide corporate training experience, Image consulting business institute India,

  • -

  • -
power pose for an impactful image, image gravitas, influencing image, public speaking, confidence, image influencers, own the room, how to make people notice you, power pose to boost your confidence, improve your self-esteem

Enhance your Executive Presence with Effective Body Language

“Body Language is a powerful visual tool to enhance one’s Image. The right postures & gestures go a long way in creating an IMPACT.”

“Read More”

  • -

Tips for Email Etiquette

Sharing a article from Pinterest…

  • -
Modern Power Dressing, Indian Corporate, Boardroom dressing, professional attire, own the room, Suits, dress to impress,

Power Dressing has a new address – Image Gurukul

The term “POWER DRESSING” was coined in the second half of the 1970s and developed in the 1980s. Power dressing is a dressing style that enabled women to establish their authority in a professional and political environment traditionally dominated by men.

“Read More”